How can a tradesperson get found on Google?

Start by making your business easy to understand and verify. Useful service information and genuine local proof matter more than repeating town names.

Describe the jobs you actually want

Give each main service a plain-language explanation: who it is for, what is covered and how a customer starts. A commercial catering engineer should make appliance coverage and breakdown versus maintenance work clear. A roofer should separate repairs from full replacement enquiries. Avoid listing qualifications, approvals or emergency response times unless they are accurate. Good information helps both people and search engines assess relevance.

Use real coverage, not copied town pages

Explain where you travel and any practical limits. A single useful coverage page can be better than dozens of nearly identical pages with place names swapped. A separate location page should answer a distinct customer need and contain meaningful local information you can verify. Do not invent an office address or claim to have worked on local projects you have not done.

Check your legitimate business profiles

Where your business qualifies, maintain an accurate Google Business Profile with the correct name, contact information, category, service area and hours. Check the current eligibility guidance before creating or changing a listing. A profile and a website support one another, but neither guarantees map positions. Use the same business identity consistently across legitimate listings rather than buying bulk directory entries.

Show proof customers can assess

Use genuine project photos with permission and explain what the work involved. Ask actual customers for honest feedback in line with the platform’s current policies. Do not write reviews for them, buy them or offer rewards for a positive score. Only publish trade badges and accreditations you are entitled to use. A short factual explanation of a job is more useful than an unexplained gallery of generic stock images.

Make the site usable on a phone

Someone may be checking your site while standing next to a leaking pipe or broken appliance. Use readable text, a visible contact route, clear coverage and a short enquiry form. Give images space so content does not jump around as they load. Check that important information is real HTML, that internal links work and that the site can be crawled. Google’s SEO Starter Guide explains these foundations; the work is not a shortcut to a particular rank.

Measure useful enquiries rather than just position

Verify the right site in Search Console and monitor relevant queries and landing pages. Record which enquiries are in your area, for services you provide and worth following up. A contact-button click is not the same as a successfully received form, and a form is not a won job. Compare meaningful periods and note changes to your pages or business. Search position varies by query and context, so avoid treating one manual search as a complete performance report.

Know what foundational SEO includes

Bramlo’s £39 brochure service includes titles, descriptions and clear on-page structure. It is not an ongoing link-building, advertising or content campaign, and does not guarantee leads. Your reputation, real-world work and ongoing business information remain important. See trade website planning for examples of customer-focused content and the exact service scope before deciding.

Sources and further reading

• Google SEO Starter Guide
• Google Business Profile representation guidelines
• Google Maps user-contributed content policy